WORDS AND PHOTOS BY: BRITTANY, NO FOMO
It was a pure, beautiful, structurally chaotic burst of celebration. Like the action in the Big Bang theory, we all gravitated towards the beat that echoed out to the beach and all came together, bouncing off each other’s vibes and populating in mass by the hour. “You can’t miss the elrow party!“, replayed in our minds as we telepathically thanked the stranger who invited us. As soon as we walked into the venue from the playa, we knew in an instant that this was the wildest party at BPM Festival.
Visiting Wah Wah bar just the day before, the elrow transformation was even more breathtaking and impressive. Tapestries swayed on the walls. Colored flags flowed across the ceiling. A giant owl-like, psychedelic head hung behind the stage with lights dancing on it. Inflatables were tossed and bounced from hand to hand. Costumed stilt walkers ventured into the crowd engaging overhead at the wild minions below. But the sight that really left us awestruck was the sea of laughing and dancing fans with the biggest smiles on their faces and with the most inviting, magnetic energy.
By then, we’ve been partying in Tulum and at Playa del Carmen for five days straight at really fantastic parties for BPM and associated with BPM artists, but there was something so obviously different, beautifully unique about this party that made us forget the rest of the world and get lost in this magnificent splendor. Everyone could feel and clearly see the “elrow’s signature” style with the bursts of color and interactive elements, and we could all feel the elrow “joyful exuberance and happiness” DNA. Paco Osuna, Barcelona techo DJ who is a friend of the elrow family, performed an electrifying set that stood out from the other house and tech house DJs of the week, which is a challenging task at a festival like BPM. Whether it was the confetti canons that blasted over head or the new friends in the crowd handing over pirate hats and play trumpets, the elrow party was a wake up call on how important it is to have not just amazing artists, but to also combine elements of entertainment and attract the right, friendly crowd.
After experiencing the day party of BPM, it was no surprise to find out that people in the audience travel the world JUST to go to elrow parties. With their roots in Viladecans, Barcelona, many of the artists on the label, or who they collaborate with, are from and/or residing in Spain, including Mario Biani and George Privatti, and artists who played the Wednesday BPM day party De La Swing, Toni Varga, and Marc Maya. The full roster and elrow family are all talent worth seeing, and many will agree with us, worth traveling for. Whether its at their residency at Space in Ibiza or their upcoming Birmingham (UK) party at The Rainbow or their highly anticipated Rowshow Psychedelic Trip Carnival in Barcelona, one day you need to witness the elrow joyfully exuberant experience. It’s one for the books.